"... That makes messaging to large groups of students at once trickier, and Democrats are making plans to be as present as possible on the virtual versions of those quads and dorms: 'There are so many campus-based meme pages where you can spread content dedicated to people usually on those campuses,' he said. He cited the University of Wisconsin at Madison as an example: The 'UW-Madison Memes for Milk-Chugging Teens' Facebook group has nearly 28,000 members; the school has around 32,000 undergraduates. Meanwhile, the Biden camp itself has so far been tentative about its digital outreach to young voters, wary of looking like it’s pandering and conscious of the need to target its messaging to relevant media.... Biden himself has stepped only gingerly into such targeted outreach.... Internally, Biden’s senior aides have been vetting possible appearances and content by asking if it will be a chance to focus on the message of decency, empathy, and connection to real people, which they believe are the former VP’s best attributes to communicate online...."
From "Joe Biden Would Like a Word With the Youths" by Gabriel Debenedetti (Intelligencer/NY Magazine).
It's hard to do social media gingerly. If you're careful, it doesn't work. If you're not careful... you're Trump.